Unifying the most popular RFID technologies, EM introduces em|echo – the first ever dual-frequency RAINFC chip combination bridging the RAIN RFID world of supply chain management together with NFCs consumer engagement capabilities. By leveraging the existing NFC capability of today's smartphones, and easy adoption of RAIN RFID's long-range, bulk reading technology, em|echo enables retailers and brands to achieve end-to-end supply chain management solutions, create an exclusive and personal user experience for end-consumers, resulting in improved store attendance and conversion rates.